Captavis Biocare's Teal-and-White Exhibition Stall Design at iPHEX New Delhi

If you manufacture on contract, the stand has to stand in for the factory. Captavis Biocare makes softgel capsules for other people's labels, so the questions at iPHEX are about packaging formats and dosage range, not brand. With 32 sqm open on two sides, the exhibition stall design at iPHEX New Delhi had to put the product portfolio and the packaging options where a buyer could read them standing up.

Teal carries every element that holds product. Glazed cabinets, a grid of recessed niches sized to different carton heights, and the counter base all run in the same colour, so the eye learns, in one look across this exhibition stall design at iPHEX New Delhi, where to find things. Everything else — fascia, walls, columns — is white with rounded corners. Backlit panels take the portfolio list and packaging options, circular lit discs carry capsule imagery, and an LED screen sits above the seating.

Colour coding did more work than signage. Buyers walked straight to the teal cabinets because that is where the physical cartons were, and the niche grid let them compare blister, bulk and bottle formats side by side. The rounded fascia carried the name on both open faces without a hard edge, so the two-side-open stall read the same from either aisle.