Hi-Tech Pipes on 9 sqm: Exhibition Stall Design at NAREDCO Property Expo Ahmedabad

Project Details

Nine square metres, two open sides, and a product that is essentially a grey tube. Hi-Tech Pipes had the smallest plot in a hall full of builders selling homes, so the exhibition stall design at NAREDCO Property Expo Ahmedabad had a recognition problem first: getting a steel brand read correctly by a real-estate crowd.

Materials Used

Nine square metres, two open sides, and a product that is essentially a grey tube. Hi-Tech Pipes had the smallest plot in a hall full of builders selling homes, so the exhibition stall design at NAREDCO Property Expo Ahmedabad had a recognition problem first: getting a steel brand read correctly by a real-estate crowd.

Colour carried it. An orange band wraps the fascia on both open faces with a backlit logo box on each, so the name reads from either aisle. The white wall behind holds four orange-framed boards covering hollow section, pre-galvanised and galvanised pipe, with a screen alongside. Running under them, a low orange ledge stands real pipe sections upright in different diameters and finishes. The counter takes the corner of this exhibition stall design at NAREDCO Property Expo Ahmedabad, leaving sofa and table clear behind it.

Standing the pipes up rather than laying them flat put the product at eye level from the aisle, and people reached for them. Two lit logo boxes meant the stand was found from both directions. Even on 9 sqm, the two-side open stall kept a sofa free, so a serious enquiry never had to be taken standing.