J Square Tours & Travels: Exhibition Stall Design at GPBS Gandhinagar 2025

A travel agency needs tables, not a display. J Square sells air tickets, tour packages, visas and insurance, all of which involve someone sitting down with dates and a price. The 18 sqm plot had one open side at GPBS, so the exhibition stall design at GPBS Gandhinagar had to fit as many usable seats as possible while still saying, from the aisle, what kind of business this is.

The back wall of the exhibition stall design at GPBS Gandhinagar carries the sell: a deep blue ground carrying the one-stop travel line, and three orange-framed panels holding a destination photograph, a world packages map and an airline partner grid. A tall blue tower at the corner stacks the service list, the Gujarat Tourism association and a screen. Inside, four glass tables with moulded chairs sit in a grid, a branded counter sits alongside, and a strip of artificial grass runs along the frontage.

Four tables meant four families could be handled at the same time, which is the economics of a travel stall. The orange frames gave the blue wall enough contrast to be read from the aisle without more signage, and the grass strip marked the threshold so people stepped in rather than hovering. Seating density made the exhibition booth work harder than its 18 sqm suggests.