Year: 2025
Machine Manufacturers & Machine Tools
Client: Jay Polymers (Polyseal), Greater Noida
1 Side Open · Design · Fabrication
Jay Polymers (Polyseal)
↓Polyseal by Jay Polymers: 48 sqm exhibition stall design at ELECRAMA Greater Noida
Client: Jay Polymers (Polyseal)
Across the 48 sqm booth a continuous white counter runs the perimeter with an orange top edge, so every product sits at the same height and the eye tracks along it. Above, orange-bordered boards explain each family, with floating shelves for individual samples. The fascia angles across the front in orange, carrying backlit POLYSEAL letters, the Jay Polymers mark and Mc Machines. A striped orange panel frames the entry beside the counter, and an enclosed room with a frosted door sits at the rear.
Project Details
2025 · Elecrama Expo 2025 Delhi
What We Delivered
Materials Used
Case Study
The Challenge
Cable joints, terminations and resin kits are small, dark and repetitive — dozens of items that look alike on a table. Jay Polymers had 48 sqm with one open side and three brands to carry: Polyseal, Mc Machines and the parent name. The exhibition stall design at ELECRAMA Greater Noida had to give buyers a reason to walk the full length.
What We Designed
Across the 48 sqm booth a continuous white counter runs the perimeter with an orange top edge, so every product sits at the same height and the eye tracks along it. Above, orange-bordered boards explain each family, with floating shelves for individual samples. The fascia angles across the front in orange, carrying backlit POLYSEAL letters, the Jay Polymers mark and Mc Machines. A striped orange panel frames the entry beside the counter, and an enclosed room with a frosted door sits at the rear.
Why It Worked
Backlit lettering on a long orange band is readable well down the aisle, which matters when the stand opens on one side only. Once inside, the perimeter counter turned browsing into a walk-through — pick up a joint, read the board above it, sit at the glass table. The enclosed room gave the team somewhere to close, which a busy exhibition stall design at ELECRAMA Greater Noida needs.
Inside the Build
The Result
Backlit POLYSEAL channel lettering
Key Feature
48 sqm
Exhibition Area
3.5 m
Stall Height
White laminate wall panels
Primary Material
Project Summary
Backlit lettering on a long orange band is readable well down the aisle, which matters when the stand opens on one side only. Once inside, the perimeter counter turned browsing into a walk-through — pick up a joint, read the board above it, sit at the glass table. The enclosed room gave the team somewhere to close, which a busy exhibition stall design at ELECRAMA Greater Noida needs.
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