Polyseal by Jay Polymers: 48 sqm exhibition stall design at ELECRAMA Greater Noida

Cable joints, terminations and resin kits are small, dark and repetitive — dozens of items that look alike on a table. Jay Polymers had 48 sqm with one open side and three brands to carry: Polyseal, Mc Machines and the parent name. The exhibition stall design at ELECRAMA Greater Noida had to give buyers a reason to walk the full length.

Across the 48 sqm booth a continuous white counter runs the perimeter with an orange top edge, so every product sits at the same height and the eye tracks along it. Above, orange-bordered boards explain each family, with floating shelves for individual samples. The fascia angles across the front in orange, carrying backlit POLYSEAL letters, the Jay Polymers mark and Mc Machines. A striped orange panel frames the entry beside the counter, and an enclosed room with a frosted door sits at the rear.

Backlit lettering on a long orange band is readable well down the aisle, which matters when the stand opens on one side only. Once inside, the perimeter counter turned browsing into a walk-through — pick up a joint, read the board above it, sit at the glass table. The enclosed room gave the team somewhere to close, which a busy exhibition stall design at ELECRAMA Greater Noida needs.