Paarijat Group's 54 sqm Island: Exhibition Stall Design at Divya Bhaskar Property Show Narol Ahmedabad

Project Details

Residential, commercial and logistics all sit under the Paarijat Group name, and every one of them had to be legible from three sides at once. The plot fell at a junction of aisles in the tented hall, which meant no back wall to lean on. So the exhibition stall design at Divya Bhaskar Property Show Narol Ahmedabad had to work as an object seen in the round.

Materials Used

Residential, commercial and logistics all sit under the Paarijat Group name, and every one of them had to be legible from three sides at once. The plot fell at a junction of aisles in the tented hall, which meant no back wall to lean on. So the exhibition stall design at Divya Bhaskar Property Show Narol Ahmedabad had to work as an object seen in the round.

Every face of the 54 sqm island was clad in black, then punched with tall backlit panels: one per project, logo above, render below, phone number at the foot. A fascia band carries the group mark around all sides. Walls were kept to a shallow ring so the centre of this three-side open booth stays open for glass tables and moulded chairs, with the enquiry counter set against one panel.

Three open sides meant nobody had to look for an entrance; people crossed the corner and were already inside. The lit panels worked as a directory, so a visitor could pick Aamra or Vishwas-2 from the aisle and ask for it by name. Loose seating spread across the floor let families settle while the exhibition stall design at Divya Bhaskar Property Show Narol Ahmedabad kept the counter free.