Puroflo at WAPTAG Water Expo Gandhinagar - 18 sqm exhibition stall design

Project Details

Puroflo makes RO components and inline carbon cartridges, small parts that are hard to make interesting at a glance. The 18 sqm plot sat open on three sides, so the exhibition stall design at WAPTAG Water Expo Gandhinagar had to read clearly from every approach. Buyers needed to take in the full range fast and still find a place to sit and talk numbers.

Materials Used

Puroflo makes RO components and inline carbon cartridges, small parts that are hard to make interesting at a glance. The 18 sqm plot sat open on three sides, so the exhibition stall design at WAPTAG Water Expo Gandhinagar had to read clearly from every approach. Buyers needed to take in the full range fast and still find a place to sit and talk numbers.

A curved white arch carries the fascia, with the Puroflo mark in backlit blue acrylic and a cove line washing its underside. One long printed graphic wall behind it does the talking, an LED screen set flush into the panel. Cartridges and membranes lie on a stepped ledge below, sorted by colour at browsing height, which is the working core of this exhibition stall design at WAPTAG Water Expo Gandhinagar. The counter holds the left approach and the glass table sits deeper in.

In a hall of blue-and-white water stands, the arch and its cove line did the pulling. Most people stopped at the ledge first, picked up a cartridge, then carried it to the table, which is the sequence this three-side-open stall was set up to encourage. Seating held back from the aisle let those talks run long without blocking browsers.