RB Automation: 3-side-open exhibition stall design at Automation Expo Mumbai

Project Details

RB Automation represents several instrumentation and drive brands — Schneider Electric, Baumer, Frecon, Fluido and others — which is a hard thing to explain on a header. The 36 sqm plot was open on three sides, so the exhibition stall design at Automation Expo Mumbai needed a display line that worked from every approach and a partner wall answering what the company actually supplies in one look.

Materials Used

RB Automation represents several instrumentation and drive brands — Schneider Electric, Baumer, Frecon, Fluido and others — which is a hard thing to explain on a header. The 36 sqm plot was open on three sides, so the exhibition stall design at Automation Expo Mumbai needed a display line that worked from every approach and a partner wall answering what the company actually supplies in one look.

Counters do the planning in this exhibition stall design at Automation Expo Mumbai. Curved wood-finish fronts with warm LED glow under the tops form a broken run through the middle of the plot, each section a product station for sensors, encoders, drives and motors, so visitors meet hardware from any side they enter. A large LED screen and the partner-logo wall face the main aisle. The floor is raised and white, edged with a blue LED strip.

Drift is the usual risk with three open sides, and here the counter run caught it. People entered at the nearest gap and found themselves beside a product, not in front of a wall. The blue floor edge marked where the stall began without a barrier, warm wood fronts kept the three-side open booth from reading as cold, and the partner wall settled credentials before anyone asked.