Satvik at Anuga FoodTec Mumbai: corner exhibition stall design for a ghee range

Project Details

Ghee is a crowded shelf. Satvik came with a cow ghee range and one thing to prove: that the jar in the photograph is the jar you can pick up. The plot was 18 sqm, open on two sides, on a corner where visitors approach at an angle rather than head-on, so the corner became the anchor of this exhibition stall design at Anuga FoodTec Mumbai.

Materials Used

Ghee is a crowded shelf. Satvik came with a cow ghee range and one thing to prove: that the jar in the photograph is the jar you can pick up. The plot was 18 sqm, open on two sides, on a corner where visitors approach at an angle rather than head-on, so the corner became the anchor of this exhibition stall design at Anuga FoodTec Mumbai.

The fascia wraps the corner in white and carries an orange ribbon across it, ending in a circular backlit disc that holds the parent brand mark. Below, green and white panels take backlit product lightboxes at eye level, and orange rounded niches step down the wall holding jars and cups at handling height — the working part of this exhibition stall design at Anuga FoodTec Mumbai. Seating with white chairs sits at the open front, spotlights on brackets over the whole face.

Two open sides mean the product wall is visible from both aisles, and that is what the niche shelves were for — jars in hand, not behind glass. The backlit disc on the corner pier stayed readable across the hall, and the chairs at the front kept conversations at the edge rather than deep inside, which suits a two-side open corner stall.