Year: 2024
Pharmaceuticals
Client: Zeon Group of Companies, Gandhinagar
2 Side Open · Design · Fabrication
Zeon Group of Companies
↓Zeon Group of Companies — 36 sqm Exhibition Stall Design at Pharmatech Expo Gandhinagar
Client: Zeon Group of Companies
The header curves around the corner in white with an orange band beneath it, the logo raised and backlit on both faces. Beneath, orange floating shelves march across the white wall, each holding a pack row, lit from above by black pendants. A printed flag panel handles global presence, certification badges sit high on the flank, and a backlit counter anchors the corner. Behind it, a closed cabin gives the exhibition stall design at Pharmatech Expo Gandhinagar its private table.
Project Details
What We Delivered
Materials Used
Case Study
The Challenge
An exporter with a long finished-formulations list and buyers from many countries, Zeon needed its range and its reach visible at the same time, on a 36 sqm plot open on 2 sides. Packs are small; distributor talks are private. So the exhibition stall design at Pharmatech Expo Gandhinagar had to display a lot of little objects well and still hold a closed room for meetings.
What We Designed
The header curves around the corner in white with an orange band beneath it, the logo raised and backlit on both faces. Beneath, orange floating shelves march across the white wall, each holding a pack row, lit from above by black pendants. A printed flag panel handles global presence, certification badges sit high on the flank, and a backlit counter anchors the corner. Behind it, a closed cabin gives the exhibition stall design at Pharmatech Expo Gandhinagar its private table.
Why It Worked
Colour did the wayfinding. Orange shelf edges pulled the eye along the wall, so the range read as one continuous display rather than a hundred separate boxes, and the lit counter told visitors where to start. The cabin took the serious conversations off the aisle. On 2 open sides, that split is what keeps a trade show booth from jamming at the front.
The Result
Curved corner header with backlit logo
Key Feature
36 sqm
Exhibition Area
3.5 m
Stall Height
Curved painted MDF header
Primary Material
Project Summary
Colour did the wayfinding. Orange shelf edges pulled the eye along the wall, so the range read as one continuous display rather than a hundred separate boxes, and the lit counter told visitors where to start. The cabin took the serious conversations off the aisle. On 2 open sides, that split is what keeps a trade show booth from jamming at the front.
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