Aexon: White-Box Exhibition Stall Design at WAPTAG Water Expo Gandhinagar 2025

Project Details

Mahatma Mandir's hall was full of blue-and-white water booths by the time doors opened, and Aexon wanted the opposite of that. Two open sides meant the corner was the asset. The task for this exhibition stall design at WAPTAG Water Expo Gandhinagar was to make a graphite and components brand look like a retail gallery, not a parts counter.

Materials Used

Mahatma Mandir's hall was full of blue-and-white water booths by the time doors opened, and Aexon wanted the opposite of that. Two open sides meant the corner was the asset. The task for this exhibition stall design at WAPTAG Water Expo Gandhinagar was to make a graphite and components brand look like a retail gallery, not a parts counter.

Everything went white — painted MDF walls, a white ceiling with recessed downlights, white sofas and a round meeting table. Against that we set a tall black laminate drum at the corner carrying a backlit ring logo and vertical stockist copy. Products hang off the white wall on pegs, with warm LED strips lighting recessed shelves. A black panel zone at the rear holds the printed campaign graphics, and the two-side-open stall gets its contrast from that dark mass.

The black drum was the wayfinder; you could see it from both aisles and it told you where the corner was. Once inside, the white walls kept the small graphite components legible instead of losing them against dark laminate. Buyers browsed the peg wall standing, then moved to the sofas — the exhibition stall design at WAPTAG Water Expo Gandhinagar separated looking from talking.