Biovia by Acqvia — Green-and-White Exhibition Stall Design, WAPTAG Water Expo Gandhinagar

Project Details

A long 36 sqm frontage facing a busy aisle, plus a corner return — that was the plot Biovia had. It also had to carry the Acqvia parent name alongside its own. Alkaline, copper and zinc filters are hard to tell apart on a shelf, so this exhibition stall design at WAPTAG Water Expo Gandhinagar needed the range explained visually.

Materials Used

A long 36 sqm frontage facing a busy aisle, plus a corner return — that was the plot Biovia had. It also had to carry the Acqvia parent name alongside its own. Alkaline, copper and zinc filters are hard to tell apart on a shelf, so this exhibition stall design at WAPTAG Water Expo Gandhinagar needed the range explained visually.

Green does the signalling and white does the reading. We ran a white laminate wall the full length, hung a row of framed lightboxes along it at eye height, and lit the counter edge with a green LED line. The corner turns into a stack of green painted fins with a triangle cut out of the fascia above. Black dome pendants drop over the counter run, and the exhibition stall design at WAPTAG Water Expo Gandhinagar keeps its product shelf continuous underneath.

From down the aisle the green fins read as a single vertical block, which is what stopped people at 36 sqm rather than the graphics. Once they turned in, the lightbox run gave them the range and the counter put samples within reach. Conversations happened standing at the counter, which suited a distributor crowd — the 36 sqm booth was built for short, repeated stops.