How Blueberry's exhibition stall design at WAPTAG Water Expo Gandhinagar was laid out

Project Details

Filter cartridges, membranes and pumps all look roughly alike at two metres. Blueberry's range is broad and technical, and the plot was long and narrow with only two sides open — a wall to work with rather than a corner. The exhibition stall design at WAPTAG Water Expo Gandhinagar had to let a buyer scan the whole catalogue while walking, then stop at the one series they came for.

Materials Used

Filter cartridges, membranes and pumps all look roughly alike at two metres. Blueberry's range is broad and technical, and the plot was long and narrow with only two sides open — a wall to work with rather than a corner. The exhibition stall design at WAPTAG Water Expo Gandhinagar had to let a buyer scan the whole catalogue while walking, then stop at the one series they came for.

Length was the asset in this long, narrow exhibition booth. A navy fascia runs the full frontage with the brand mark and a curved cut at the corner, and below it a continuous row of black-framed lightboxes takes the range series by series. Products sit on navy plinths in front of their own panel, so graphic and object line up. Open white shelving holds membrane housings at the end, a backlit totem turns the corner, and a table sits behind the display line.

Nobody had to enter to start shopping. The lightbox row read from the aisle at walking pace, and the physical cartridges lined up underneath answered the next question straight away — size, fitting, finish. The corner totem pulled people around from the cross aisle. For a two-side-open exhibition stall design at WAPTAG Water Expo Gandhinagar, that front edge was worth more than any interior.