Blueberry exhibition stall design at WAPTAG Water Expo Gandhinagar with blue cove-lit fascia and backlit product walls

Year: 2025

Water & Water Purification Industry

Client: Blueberry, Gandhinagar

2 Side Open · Design · Fabrication

Blueberry

Blueberry SMPS, Membrane and Pump: Exhibition Stall Design at WAPTAG Water Expo Gandhinagar

Client: Blueberry

The fascia is the first move: an angled white and blue band that wraps the corner, cove-lit in blue underneath so the logo floats. Below it, both walls become continuous backlit panels with pumps and membranes mounted straight onto them. A blue laminate counter runs the full perimeter with white cabinets below for stock, membrane elements stand on white plinths at the front edge, and the water expo stand keeps one seating corner clear with a glass table and sofa.

Project Details

ClientBlueberry
IndustryWater & Water Purification Industry
ExhibitionWaptag Water Expo
LocationGandhinagar, India
Year2025
Type2 Side Open
Stall Area36 sqm
Height3.5 m
StyleBlue-and-white product wall with cove-lit fascia

2025 · Waptag Water Expo

Blueberry SMPS, Membrane and Pump: Exhibition Stall Design at WAPTAG Water Expo Gandhinagar — photo 2
Context

The Brief

Pumps, SMPS units and RO membranes are small, technical and unglamorous, and Blueberry had to show all three categories to buyers who compare specifications, not looks. The 36 sqm plot opened on two sides at Mahatma Mandir. What the exhibition stall design at WAPTAG Water Expo Gandhinagar had to do was give every SKU a lit, labelled place rather than pile stock on a table.

Exhibition

Waptag Water Expo

Venue

Mahatma Mandir Convention & Exhibition Centre

Location

Gandhinagar, India

Blueberry SMPS, Membrane and Pump: Exhibition Stall Design at WAPTAG Water Expo Gandhinagar — photo 3
Services

What We Delivered

2 Side Open
Angled cove-lit fascia wrapping the corner
wall-to-wall backlit product panels
continuous blue counter with cabinets underneath
membrane plinth display
sofa and glass-table seating corner

Materials Used

Blue laminate counter frontswhite MDF shelvingbacklit acrylic lightbox panelsblue LED cove stripprinted vinyl fascia bandwhite lower cabinetsglass-top round tablegrey carpet
Blueberry SMPS, Membrane and Pump: Exhibition Stall Design at WAPTAG Water Expo Gandhinagar — photo 4

Case Study

01

The Challenge

Pumps, SMPS units and RO membranes are small, technical and unglamorous, and Blueberry had to show all three categories to buyers who compare specifications, not looks. The 36 sqm plot opened on two sides at Mahatma Mandir. What the exhibition stall design at WAPTAG Water Expo Gandhinagar had to do was give every SKU a lit, labelled place rather than pile stock on a table.

02

What We Designed

The fascia is the first move: an angled white and blue band that wraps the corner, cove-lit in blue underneath so the logo floats. Below it, both walls become continuous backlit panels with pumps and membranes mounted straight onto them. A blue laminate counter runs the full perimeter with white cabinets below for stock, membrane elements stand on white plinths at the front edge, and the water expo stand keeps one seating corner clear with a glass table and sofa.

03

Why It Worked

Backlighting did the heavy lifting — every pump and membrane sat against a lit panel, so the technical detail stayed readable under hall lighting that is rarely kind. Buyers walked the counter like a shop aisle, picked up samples, and settled at the table when the conversation turned to quantities. That sequence is what the exhibition stall design at WAPTAG Water Expo Gandhinagar was arranged for.

Gallery

Inside the Build

7 images · click to enlarge
Project Outcomes

The Result

Angled cove-lit fascia wrapping the corner

Key Feature

36 sqm

Exhibition Area

3.5 m

Stall Height

Blue laminate counter fronts

Primary Material

Project Summary

Backlighting did the heavy lifting — every pump and membrane sat against a lit panel, so the technical detail stayed readable under hall lighting that is rarely kind. Buyers walked the counter like a shop aisle, picked up samples, and settled at the table when the conversation turned to quantities. That sequence is what the exhibition stall design at WAPTAG Water Expo Gandhinagar was arranged for.

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