BNI Kronos Doctors: Multi-Clinic Exhibition Stall Design at BNI Symposium, Gandhinagar

Project Details

Five separate clinics, dental, eye, diabetes, hospital and oncology, shared one 18 sqm corner plot. Each needed its own identity without the stall reading as five small units stitched together. The brief for this exhibition stall design at BNI Symposium Gandhinagar was seated conversation: members had to recognise a specialty in one glance and sit down with the right doctor.

Materials Used

Five separate clinics, dental, eye, diabetes, hospital and oncology, shared one 18 sqm corner plot. Each needed its own identity without the stall reading as five small units stitched together. The brief for this exhibition stall design at BNI Symposium Gandhinagar was seated conversation: members had to recognise a specialty in one glance and sit down with the right doctor.

A single wood-finish counter runs the full back wall, so all five practices sit at one bar instead of in separate booths. Five wall-mounted screens hang above it, each capped with its clinic logo, and circular treatment photographs fill the wall between screen and counter. The curved white fascia carries the brand lockup in red and black under track spotlights, while the return panel lists every consulting doctor. That shared bar is the organising idea behind this exhibition stall design at BNI Symposium Gandhinagar.

Members walking the corner read the logo strip above the screens and knew which doctor to approach before sitting down. Because the counter is continuous, a conversation begun at the dental end could shift two seats along to oncology without anyone getting up. That easy lateral movement is what the two-side open stall was built around.