Durga at IMTEX Bengaluru: 72 sqm Exhibition Stall Design for a Multi-Brand Machine Tools Portfolio

Project Details

Durga sells other people's brands — Schaeffler, NSK, THK and a long list besides — which makes the stand a showroom for a catalogue rather than for one product. At IMTEX, engineers arrive knowing which bearing or linear guide they need. The exhibition stall design at IMTEX Bengaluru had to let them find their brand from the aisle and handle the part within a minute.

Materials Used

Durga sells other people's brands — Schaeffler, NSK, THK and a long list besides — which makes the stand a showroom for a catalogue rather than for one product. At IMTEX, engineers arrive knowing which bearing or linear guide they need. The exhibition stall design at IMTEX Bengaluru had to let them find their brand from the aisle and handle the part within a minute.

Wall space became the index. Each partner brand takes its own printed panel along a continuous white wall, with a blue band running above at fascia height to tie the two open sides together. Below the panels sit glass-topped cabinets holding bearings, guides and couplings at handling height. A backlit blue logo box on black posts marks the corner, and the white reception counter sits under it, so the machinery stand reads as one line of brands, one line of parts.

Engineers walked the wall the way they walk a catalogue — brand name first, then the cabinet under it. Because the cabinets are open on both approach sides, two people could look at different brands without crossing. The lit corner box held the name above head height in a tented hall, so the exhibition stall design at IMTEX Bengaluru stayed findable from the far aisle.