Halsons at GPBS Gandhinagar: Exhibition Stall Design for a Global Sourcing Trader

Halsons trades across China, India, Kenya, Tanzania and DR Congo, sourcing everything from excavator parts to sanitaryware. There is no single product to put on a plinth. The plot was 9 sqm with one open side, hemmed in by neighbours, so the exhibition stall design at GPBS Gandhinagar had to explain a service business on wall space alone and still leave room to sit.

With graphics doing the work, we kept the structure quiet: white walls, a blue border band and a two-level fascia stepping the logo above the China panel. The printed wrap runs continuously across all three walls — twenty years of presence, five countries, and sourcing, shipping and quality assurance in blue capsule labels. Angled image tiles show the categories traded. A branded counter and four chairs fill the floor. Every surface of the custom stall had to earn its place.

Small plots reward clarity, and the wrap gives a visitor the whole proposition in one glance from the aisle — what Halsons sources, where it ships and which markets it covers. Recessed downlights plus a single floodlight kept the white graphics bright against darker neighbours. Four chairs was the right count for a 9 sqm floor, and the exhibition stall design at GPBS Gandhinagar never felt blocked.