Year: 2026
Garment, Cloth, Fashion Industry
Client: Madoff, Mumbai
3 Side Open · Design · Fabrication
Madoff
Madoff: 90 sqm Exhibition Stall Design at IGTF Man Expo Mumbai 2026
Client: Madoff
We drew the whole plot as a red steel frame — box sections making a post-and-beam cage that marks the corners with nothing filled in between. Raised white mad-off letters sit on the beam on two faces. Inside, a black pipe grid hangs denim at reach height, white ceiling sails float over it under track spots, and lit plinths take single mannequins. Counters fronted with brand panels line the closed rear of the exhibition stall design at IGTF Man Expo Mumbai.
- Client
- Madoff
- Industry
- Garment, Cloth, Fashion Industry
- Exhibition
- IGTF Man Expo 2026 Mumbai
- Location
- Mumbai, India
- Year
- 2026
- Type
- 3 Side Open
- Stall Area
- 90 sqm
- Height
- 4 m
- Style
- Open red steel frame, denim retail floor
Project Details
2026 · IGTF Man Expo 2026 Mumbai
The Brief
Denim sells on handling. Madoff took 90 sqm open on three sides at a menswear show where every neighbour would build walls, and asked for the opposite: nothing to walk around, stock reachable from the aisle. The exhibition stall design at IGTF Man Expo Mumbai had to hold that much openness without the plot losing its edges.
What We Delivered
Materials Used
Case Study
The Challenge
Denim sells on handling. Madoff took 90 sqm open on three sides at a menswear show where every neighbour would build walls, and asked for the opposite: nothing to walk around, stock reachable from the aisle. The exhibition stall design at IGTF Man Expo Mumbai had to hold that much openness without the plot losing its edges.
What We Designed
We drew the whole plot as a red steel frame — box sections making a post-and-beam cage that marks the corners with nothing filled in between. Raised white mad-off letters sit on the beam on two faces. Inside, a black pipe grid hangs denim at reach height, white ceiling sails float over it under track spots, and lit plinths take single mannequins. Counters fronted with brand panels line the closed rear of the exhibition stall design at IGTF Man Expo Mumbai.
Why It Worked
Leaving the frame open meant a buyer could step in from any of the three aisles and be standing at a rail immediately, with the mustard floor marking where the plot begins. The red cage still reads as an outline from a distance, so the 90 sqm booth never looked like open hall. Handling first, seating a few steps later.
Inside the Build
The Result
exposed red frame in place of solid walls
Key Feature
90 sqm
Exhibition Area
4 m
Stall Height
red powder-coated steel box sections
Primary Material
Project Summary
Leaving the frame open meant a buyer could step in from any of the three aisles and be standing at a rail immediately, with the mustard floor marking where the plot begins. The red cage still reads as an outline from a distance, so the 90 sqm booth never looked like open hall. Handling first, seating a few steps later.
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