Year: 2026
Plastic Industry
Client: Sumitek Natraj, Hyderabad
2 Side Open · Design · Fabrication
Sumitek Natraj
Sumitek Natraj: 32 sqm Exhibition Stall Design at Hiplex Hyderabad 2026
Client: Sumitek Natraj
White walls, a cyan band and very little else. The long wall is one printed run of moulded products — bottles, jerry cans, fittings, a helmet — with glass shelves in front holding the real samples above the graphic of each. A backlit counter in the same cyan sits at the corner facing the aisle, a screen hangs at the end of the wall, and an illuminated cube carrying the logo is suspended above the whole stand.
- Client
- Sumitek Natraj
- Industry
- Plastic Industry
- Exhibition
- Hiplex 2026 Hyderabad
- Location
- Hyderabad, India
- Year
- 2026
- Type
- 2 Side Open
- Stall Area
- 32 sqm
- Height
- 3.5 m
- Style
- Cyan-and-white machine stand with hanging cube sign
Project Details
2026 · Hiplex 2026 Hyderabad
The Brief
Machinery this heavy decides the plan before anything else does. Sumitek Natraj brought a working blow moulding machine and its material loader onto 32 sqm open on two sides, so the exhibition stall design at Hiplex Hyderabad had to allow a clear approach to the machine, a safe standing zone around it and still leave space to sit.
What We Delivered
Materials Used
Case Study
The Challenge
Machinery this heavy decides the plan before anything else does. Sumitek Natraj brought a working blow moulding machine and its material loader onto 32 sqm open on two sides, so the exhibition stall design at Hiplex Hyderabad had to allow a clear approach to the machine, a safe standing zone around it and still leave space to sit.
What We Designed
White walls, a cyan band and very little else. The long wall is one printed run of moulded products — bottles, jerry cans, fittings, a helmet — with glass shelves in front holding the real samples above the graphic of each. A backlit counter in the same cyan sits at the corner facing the aisle, a screen hangs at the end of the wall, and an illuminated cube carrying the logo is suspended above the whole stand.
Why It Worked
Keeping the graphics flat and the shelves shallow left the machine as the only thing with depth on the stand, and that is what pulled people off the purple aisle. The hanging cube did the rest of the work, since the exhibition stall design at Hiplex Hyderabad had to be findable from across a wide hall.
The Result
suspended illuminated cube sign above the stand
Key Feature
32 sqm
Exhibition Area
3.5 m
Stall Height
white laminate wall panels
Primary Material
Project Summary
Keeping the graphics flat and the shelves shallow left the machine as the only thing with depth on the stand, and that is what pulled people off the purple aisle. The hanging cube did the rest of the work, since the exhibition stall design at Hiplex Hyderabad had to be findable from across a wide hall.
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