Sheel Overseas bulk storage systems - exhibition stall design at Pharmatech Expo Gandhinagar

Bulk storage tanks, crates and IBC bins do not fit on shelves; they are floor items, heavy and large, and Sheel Overseas needed several of them visible at once inside 18 sqm. The brand also wanted its pharma client list read at a glance. Both demands landed on one exhibition stall design at Pharmatech Expo Gandhinagar with a short back wall.

The back wall does two jobs: a printed diagram of the bulk secondary storage range on the right, a wall of pharma customer logos on the left. Above it a black fascia with an orange line and white lettering reads across both open sides. Red carpet marks the plot against the green aisle, a white counter guards the entry, and the tanks and crates sit straight on the floor. This pharma exhibition booth treats stock as the display.

Red flooring cut a clean edge against the hall's green aisle, which made an 18 sqm plot read larger than it is. Buyers walked in, opened a lid, checked a latch, and the conversation was already technical. The logo wall answered the credibility question without anyone asking it, and the glass table gave those talks somewhere to sit in a plain, useful exhibition stall design at Pharmatech Expo Gandhinagar.