Sheel Oversies Exhibition Stall Design at Pharmatech Expo Gandhinagar — 18 sqm Corner Stall

Project Details

Just 18 sqm with two open sides, in a hall full of stainless machinery — that was the plot. Sheel Oversies makes roto-moulded tanks, crates and pallets, unglamorous items buyers judge by handling them. So the exhibition stall design at Pharmatech Expo Gandhinagar had to read loudly from the aisle and still leave floor free for actual stock.

Materials Used

Just 18 sqm with two open sides, in a hall full of stainless machinery — that was the plot. Sheel Oversies makes roto-moulded tanks, crates and pallets, unglamorous items buyers judge by handling them. So the exhibition stall design at Pharmatech Expo Gandhinagar had to read loudly from the aisle and still leave floor free for actual stock.

Colour carried it. A black header band runs across both faces with the logo picked out in white and a hard orange LED line beneath, and the floor went orange carpet to match. One wall prints the client logo grid, the next prints the product range; between them the real tanks, blue pallets and crates stand on the deck. Our exhibition stall design at Pharmatech Expo Gandhinagar put the white counter on the open corner.

Orange under black reads from a long way down a green-carpeted aisle, so the small plot punched above its size. Visitors stopped at the client logo grid, then turned to the tanks and crates stacked beside it. Everything a buyer needed sat within three steps on this trade show booth — counter, samples, catalogue rack and two chairs.