Sheth Info Refurbished IT Exhibition Stall Design at BNI Symposium Gandhinagar

Project Details

Refurbished hardware carries a suspicion problem. Buyers assume compromise until they see the machines, and no amount of graphic can do that job. Sheth Info also had two propositions to land at once, buy refurbished at 60 percent less or rent at the price of a cup of coffee, inside an 18 sqm corner. That set the terms for this exhibition stall design at BNI Symposium Gandhinagar.

Materials Used

Refurbished hardware carries a suspicion problem. Buyers assume compromise until they see the machines, and no amount of graphic can do that job. Sheth Info also had two propositions to land at once, buy refurbished at 60 percent less or rent at the price of a cup of coffee, inside an 18 sqm corner. That set the terms for this exhibition stall design at BNI Symposium Gandhinagar.

Counters do the work. A continuous run of lockable cabinets wraps three sides at desk height, carrying laptops, desktops, monitors and Apple machines, all powered on. Above them the wall turns violet, with the rent and cost-saving messages set large enough to read from the aisle. A curved fascia carries the wordmark on both faces above a blue band, blue carpet marks the floor, and a wall screen runs a film in the centre of this tech trade show booth.

Nobody needed to be told what the company sells. Machines sat on the counter running, and visitors could pick them up, open lids and type, which is the only way that objection gets answered. The blue floor kept a clear walking line between the counters and the meeting table, so browsing did not block the two open sides of this exhibition stall design at BNI Symposium Gandhinagar.