Shyam Group Dholera Exhibition Stall Design at BNI Symposium, Gandhinagar

Project Details

Dholera is an idea before it is an address. Shyam Group sells land and commercial space in a smart city still under construction, which means the pitch is about credibility and location rather than a finished building to point at. Their 18 sqm exhibition stall design at BNI Symposium Gandhinagar had to make an unbuilt city feel like a real place.

Materials Used

Dholera is an idea before it is an address. Shyam Group sells land and commercial space in a smart city still under construction, which means the pitch is about credibility and location rather than a finished building to point at. Their 18 sqm exhibition stall design at BNI Symposium Gandhinagar had to make an unbuilt city feel like a real place.

The rear wall was treated as a gallery. Concrete-textured panels carry a scatter of framed photographs, hung at varying heights the way a home or an office would hang them, with the Dholera headline running above. The left return holds the hard material: track record blocks and a colour-coded master plan map beside a brochure rack. The right return is given entirely to the forthcoming commercial project. A curved fascia carries three brand marks over this exhibition stall design at BNI Symposium Gandhinagar.

The gallery wall slowed people down. Framed photographs read as decoration first and information second, so visitors came in to look rather than to be sold to, and the seating was right there when they did. Left return answered credentials, right return offered the next launch, a clean split that let two conversations run at once in an 18 sqm developer stand.