Year: 2024
Pharmaceuticals
Client: SYD Products, Greater Noida
2 Side Open · Design · Fabrication
SYD Products
SYD Products at CPHI 2024: Curved-Canopy Exhibition Stall Design in Greater Noida
Client: SYD Products
Everything starts overhead. An elliptical orange canopy floats across the full 36 sqm, ringed with recessed downlights and carrying the logo on both open faces. Beneath it the back wall runs as one printed sequence: the claim, then how the coating works, then the industries served, with backlit panels at eye level and glass shelves for sample vials. The two-side open stall puts a backlit acrylic counter on the corner.
- Client
- SYD Products
- Industry
- Pharmaceuticals
- Exhibition
- CPHI Expo
- Location
- Greater Noida, India
- Year
- 2024
- Type
- 2 Side Open
- Stall Area
- 36 sqm
- Height
- 3.5 m
- Style
- Curved orange halo canopy over backlit product wall
Project Details
2024 · CPHI Expo
The Brief
Taste-masking is invisible technology, and nothing on a shelf explains it. SYD Products needed formulators to grasp what its NBM coating does before a single conversation began, which put the whole burden on the exhibition stall design at CPHI Greater Noida. Two open sides, 36 sqm, a deep hall position and a crowd that walks fast.
What We Delivered
Materials Used
Case Study
The Challenge
Taste-masking is invisible technology, and nothing on a shelf explains it. SYD Products needed formulators to grasp what its NBM coating does before a single conversation began, which put the whole burden on the exhibition stall design at CPHI Greater Noida. Two open sides, 36 sqm, a deep hall position and a crowd that walks fast.
What We Designed
Everything starts overhead. An elliptical orange canopy floats across the full 36 sqm, ringed with recessed downlights and carrying the logo on both open faces. Beneath it the back wall runs as one printed sequence: the claim, then how the coating works, then the industries served, with backlit panels at eye level and glass shelves for sample vials. The two-side open stall puts a backlit acrylic counter on the corner.
Why It Worked
Visitors came in under the canopy rather than past it, and the printed sequence gave them something to read while they waited. The backlit column near the entry answered the product-range question on its own. What the exhibition stall design at CPHI Greater Noida really bought was time: people stayed, sat down at the tables and worked through samples.
Inside the Build
The Result
Elliptical overhead canopy ring with recessed downlights
Key Feature
36 sqm
Exhibition Area
3.5 m
Stall Height
Orange laminate on MDF
Primary Material
Project Summary
Visitors came in under the canopy rather than past it, and the printed sequence gave them something to read while they waited. The backlit column near the entry answered the product-range question on its own. What the exhibition stall design at CPHI Greater Noida really bought was time: people stayed, sat down at the tables and worked through samples.
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