Salud Care Group of Companies — 27 sqm Exhibition Stall Design at CPHI, Greater Noida

Project Details

Five names under one roof: Salud Care, Rebase, Stelvio and two more product lines, all of which needed to be legible from a corner plot of only 27 sqm. Pharma buyers at CPHI move in packs and scan for dosage forms, not slogans. So the exhibition stall design at CPHI Greater Noida had to work as a display rack and a meeting space at once.

Materials Used

Five names under one roof: Salud Care, Rebase, Stelvio and two more product lines, all of which needed to be legible from a corner plot of only 27 sqm. Pharma buyers at CPHI move in packs and scan for dosage forms, not slogans. So the exhibition stall design at CPHI Greater Noida had to work as a display rack and a meeting space at once.

We built the back and side walls as one continuous lit cabinet system: glass shelves in white bays, each bay lit from above, cartons and bottles arranged as they would sit in a pharmacy. Printed panels between the bays carry the sub-brands. A green band wraps the top of the whole exhibition stall design at CPHI Greater Noida as a single cove-lit ribbon, with the circular logo ring-lit at the corner. The curved counter faces the crossing.

The shelf wall did most of the work. Buyers stopped where their own dosage form sat and started asking, which is the conversation Salud Care wanted. Green above white was easy to find again after visitors had wandered off. Behind the counter, the lounge corner of this pharma exhibition booth kept longer meetings off the aisle.