Taralac at Dahej Industrial Expo: Colour-Led Exhibition Stall Design in 18 sqm, Dahej 2024

Project Details

18 sqm, one open side, and a product whose entire argument is colour. Taralac makes industrial and automotive coatings under the Tara Paints name, sold across half a dozen unrelated segments, so a visitor at the Dahej Industrial Expo needed to find their own category quickly. A single-fronted plot gives the exhibition stall design at Dahej Industrial Expo Dahej exactly one elevation to do that with.

Materials Used

18 sqm, one open side, and a product whose entire argument is colour. Taralac makes industrial and automotive coatings under the Tara Paints name, sold across half a dozen unrelated segments, so a visitor at the Dahej Industrial Expo needed to find their own category quickly. A single-fronted plot gives the exhibition stall design at Dahej Industrial Expo Dahej exactly one elevation to do that with.

A red frame with an angled cut forms the entire facade of the 18 sqm stall, carrying the brand name in raised letters, the roundel logo and the web address. Everything behind it is deliberately quiet: light grey walls so the colour panels carry the eye. Painted sample boards sit on glass brackets in blocks, each block under a navy band naming its coating category. A red niche holds paint tins on glass shelves beside a hexagonal counter.

Colour did the pulling. Blocks of saturated sample boards against grey were visible from the aisle in a hall of mostly blue-and-white stands, and the navy bands let a visitor walk straight to waterproofing or aerosols without being intercepted. Keeping only one wall busy meant the exhibition stall design at Dahej Industrial Expo Dahej still felt open at 18 sqm.