Thai Aqua Membranes: 56 sqm exhibition stall design at WAPTAG Water Expo Gandhinagar

Membranes are cylinders. There is little obvious drama in them, and a 56 sqm island has three sides to fill. Thai Aqua wanted the brand read at distance and the product read up close, without the stand turning into a warehouse. Water halls run bright and busy, so this exhibition stall design at WAPTAG Water Expo Gandhinagar had to hold its own against neighbours working in the same blues.

Chamfering the corners turned a plain box into three entries, each one an invitation rather than a wall. A single large backlit sign sits on the fascia, with a blue LED line tracing the top edge all the way round, so the outline of the exhibition stall design at WAPTAG Water Expo Gandhinagar still registers down the aisle. Inside, the walls carry a rhythm of backlit product panels above a long teal counter with membrane elements laid horizontally at eye level.

Visitors cut in through the chamfers instead of walking past the corners, which is what those angles were for. Lit panels pulled people to the wall, the teal ledge let them pick an element up, and the sofas sat close enough that a question became a sit-down. High fascia lettering kept the 56 sqm island findable from across the hall.