Ultraflow India brings a dark shell to WAPTAG Water Expo Gandhinagar exhibition stall design

Project Details

Distribution is half of Ultraflow India's business, with DCC, Bodeer, Boda and Tanklife all carried under its own name, so the stand had to work as a shop window and a meeting room at once. Two open sides on a 35 sqm plot left a long visible edge. The brief for this exhibition stall design at WAPTAG Water Expo Gandhinagar was to look considered rather than loud.

Materials Used

Distribution is half of Ultraflow India's business, with DCC, Bodeer, Boda and Tanklife all carried under its own name, so the stand had to work as a shop window and a meeting room at once. Two open sides on a 35 sqm plot left a long visible edge. The brief for this exhibition stall design at WAPTAG Water Expo Gandhinagar was to look considered rather than loud.

We took the outside dark. Charcoal ribbed cladding wraps the fascia and outer walls, with the logo backlit in blue at both corners and a blue LED line running along the plinth. Everything inside flips to white: framed product panels, wall pegs carrying faucets and cartridges, a low counter for loose components. One bay of the two-side-open stall becomes a lounge, wood-slat wall and wooden floor, screened by a CNC-cut panel.

The blue LED line at floor level made the footprint read from an angle, and the dark shell did the rest in a row of white neighbours. The lounge then took over: people who came in to look at a faucet ended up sitting down. Splitting browsing from talking meant neither crowded the other in an exhibition stall design at WAPTAG Water Expo Gandhinagar of only 35 sqm.