Tramex: Open-Frame Exhibition Stall Design at CPHI Greater Noida for 36 sqm on Three Sides

Project Details

Pharma machinery does not travel light. Tramex was bringing full-size process equipment to a 36 sqm plot open on three sides, which left almost no wall to build against. The buyers in that hall inspect welds and valves rather than read panels, so the exhibition stall design at CPHI Greater Noida had to keep the machines reachable from every aisle.

Materials Used

Pharma machinery does not travel light. Tramex was bringing full-size process equipment to a 36 sqm plot open on three sides, which left almost no wall to build against. The buyers in that hall inspect welds and valves rather than read panels, so the exhibition stall design at CPHI Greater Noida had to keep the machines reachable from every aisle.

Instead of walls, a black steel portal grid defines the volume, with LED strip run into the frame channels so the outline glows at aisle level. Fascia banners hang inside the frame on each face, one carrying Tramex and one Pharmatiq. Machines stand directly on the floor under track spotlights. Only one spine wall is solid, and it holds the backlit spec panels and screens. A white counter with an amber-lit band anchors the three-side open booth.

From any of the three aisles you could see the equipment itself, not a photograph of it, and there was no threshold to cross. Engineers walked straight to the skids. Because the frame carried the branding and the lighting, the floor stayed clear for machines and for the meeting table, so the exhibition stall design at CPHI Greater Noida never felt crowded despite its load.