Vyapti Vandematram — 54 sqm Exhibition Stall Design at NAREDCO Property Expo Ahmedabad

Project Details

This was the largest plot in the group - 54 sqm with a single open face - and the brief was closer to a lounge than a booth. Four project brands under A Shridhar Builders shared the same walls without becoming a noticeboard. Visitors arrived as families, three and four at a time, so the exhibition stall design at NAREDCO Property Expo Ahmedabad had to seat them, not intercept them.

Materials Used

This was the largest plot in the group - 54 sqm with a single open face - and the brief was closer to a lounge than a booth. Four project brands under A Shridhar Builders shared the same walls without becoming a noticeboard. Visitors arrived as families, three and four at a time, so the exhibition stall design at NAREDCO Property Expo Ahmedabad had to seat them, not intercept them.

Brass-finish columns run through the plan at regular intervals, each washed from the floor by a warm LED, against charcoal walls and a black ceiling. Every project gets its own backlit frame at eye level, evenly spaced, so four brands read as one set. An LED video wall on the flank plays interior films. The centre of this exhibition stall design at NAREDCO Property Expo Ahmedabad is left clear for round tables and grey and orange tub chairs.

Nobody was intercepted at a counter. The open front let people drift in, and the brass columns broke the depth into bays so a group could take one and stay. Lit project frames gave the sales team a fixed point to walk someone to. For a single-side plot, this 54 sqm developer stand held an unusual number of seated conversations at once.