Indraprasth: Exhibition Stall Design at NAREDCO Property Expo Ahmedabad, Built Around a 3D City Map

Project Details

Geography is the pitch here. Indraprasth builds across eastern Ahmedabad and needs a visitor to understand which corridor, which node and what is coming next. Two open sides gave it a corner rather than a frontage, and the exhibition stall design at NAREDCO Property Expo Ahmedabad needed something people could stand around and point at instead of another graphic wall.

Materials Used

Geography is the pitch here. Indraprasth builds across eastern Ahmedabad and needs a visitor to understand which corridor, which node and what is coming next. Two open sides gave it a corner rather than a frontage, and the exhibition stall design at NAREDCO Property Expo Ahmedabad needed something people could stand around and point at instead of another graphic wall.

A tall curved drum wall was raised at the corner, finished ivory and carrying only the red illuminated wordmark: it screens the interior and pulls people around. Inside, a circular platform holds a 3D map of eastern Ahmedabad with each project as a raised, colour-coded parcel. The wall behind lists ongoing projects and prices in one row, track record figures on maroon panels, cabinets below doubling as storage, sofas ringing the map at the centre of the 36 sqm booth.

The map became the meeting table. People gathered around it standing, found their own area on it, and only then sat down, which is a better order of conversation than a brochure pushed across a desk. The curved wall kept the interior calm while the exhibition stall design at NAREDCO Property Expo Ahmedabad stayed fully open on two sides.