Western at NAREDCO Property Expo Ahmedabad — Exhibition Stall Design for a Pre-Launch

Project Details

Western was selling apartments at Vaishnodevi that had not been built yet - no site to visit, no flat to walk through, only renders and a promise. The 36 sqm plot opened on one face and ran deep, which normally means the back half is dead. The exhibition stall design at NAREDCO Property Expo Ahmedabad had to give an unbuilt project a physical centre.

Materials Used

Western was selling apartments at Vaishnodevi that had not been built yet - no site to visit, no flat to walk through, only renders and a promise. The 36 sqm plot opened on one face and ran deep, which normally means the back half is dead. The exhibition stall design at NAREDCO Property Expo Ahmedabad had to give an unbuilt project a physical centre.

A single gold pylon sits on the centre line, carrying the Western monogram cut in white and stood off the face so it throws a shadow. It splits the depth of the one-side open stall into two matched seating bays, so the plot never reads as a corridor. The walls are printed end to end in ivory with renders, amenity photography and the 4 and 3 BHK line, under a white cornice of recessed downlights.

The pylon gave people a reason to walk in rather than glance in - the monogram is only legible once you are past the entry line. Splitting the floor into two bays meant two families could be handled at the same time without overhearing each other. For an unbuilt project, this exhibition stall design at NAREDCO Property Expo Ahmedabad made the brand feel already there.