Exhibition stall design at WAPTAG Water Expo Gandhinagar for Zedtech Water Solution, 84 sqm

Project Details

Three sub-brands and a components catalogue had to share one plot. Zedflow, Hi-Lo and Zedplus all sit under Zedtech, alongside cartridges, membranes and fittings, and laying that lot out across 84 sqm risked looking like a hardware counter. The exhibition stall design at WAPTAG Water Expo Gandhinagar had to read as a showroom while keeping the three names legible and separate.

Materials Used

Three sub-brands and a components catalogue had to share one plot. Zedflow, Hi-Lo and Zedplus all sit under Zedtech, alongside cartridges, membranes and fittings, and laying that lot out across 84 sqm risked looking like a hardware counter. The exhibition stall design at WAPTAG Water Expo Gandhinagar had to read as a showroom while keeping the three names legible and separate.

We closed the plot. The outer skin is a faceted white shell with angled joints and vinyl brand names, so from the aisle it reads as one object. A mocha-toned portal cut with a branch-motif jali screen marks the way in, with a counter in the recess. Inside, everything turns white — gloss floor, white fins, white plinths — and the products sit against charcoal panels under black track spotlights, which is where the exhibition stall design at WAPTAG Water Expo Gandhinagar puts its contrast.

One door meant one route. Visitors came through the jali portal, met the counter, then turned into a white room where charcoal panels made every cartridge and membrane pop. Fixing product directly to the wall at eye height let engineers pull a filter off and ask about it. The quiet exterior of this 84 sqm booth also did its job — people looked for the entrance.