Zymo Cosmetics: 36 sqm Exhibition Stall Design at CosmoTech New Delhi 2023

Project Details

Zymo manufactures private-label and custom cosmetics, so the visitors worth catching at CosmoTech were brand owners assessing range and finish, not consumers buying one product. The 36 sqm plot ran long along two aisles. The exhibition stall design at CosmoTech New Delhi had to hold several hundred SKUs without turning into a warehouse rack, and keep the white-and-lilac identity clean while doing it.

Materials Used

Zymo manufactures private-label and custom cosmetics, so the visitors worth catching at CosmoTech were brand owners assessing range and finish, not consumers buying one product. The 36 sqm plot ran long along two aisles. The exhibition stall design at CosmoTech New Delhi had to hold several hundred SKUs without turning into a warehouse rack, and keep the white-and-lilac identity clean while doing it.

White walls, oak pilasters and slim black shelf rails carry the whole thing. Products sit in four labelled bays — skin care, hair care, oral and hygiene, trending — spaced so each bottle keeps its own air. An oak box-grid unit turns the corner and holds the deeper range. Lilac backlit panels do the messaging, a lit logo runs along both fascias, and the exhibition stall design at CosmoTech New Delhi puts a white counter and glass tables through the middle.

Labelled bays let a buyer find their own category at a glance, and staff picked the conversation up from there instead of starting cold. The lit fascia read from both aisles, so the long side of the plot worked as hard as the corner. Against a magenta aisle carpet, the white interior of the 36 sqm booth held the eye the way a shop window does.