Year: 2023
Garment, Cloth, Fashion Industry
Client: Mudpiper, Gandhinagar
3 Side Open · Design · Fabrication
Mudpiper
↓Mudpiper 36 sqm exhibition stall design at GGMA Garment Fair Gandhinagar, 2023
Client: Mudpiper
The whole plot was built as a brick shopfront. Faux brick runs the length of the back wall, with raw pine boards hung on chains carrying the Mudpiper and Rampage names and graffiti panels breaking the corner. Rails sit at two heights so shirts hang above folded stacks, and mustard vinyl replaces the hall carpet. Open black cage frames push mannequins towards the aisle, and the lit arrow signpost anchors this exhibition stall design at GGMA Garment Fair Gandhinagar.
Project Details
2023 · GGMA Expo -
What We Delivered
Materials Used
Case Study
The Challenge
Mudpiper sells denim and shirts on attitude, under the line 'dirty is the new clean', so a clean white booth would have said the wrong thing. The 36 sqm plot, open on three sides, also had to hold dense hanging stock and seat buyers for long sessions. Our exhibition stall design at GGMA Garment Fair Gandhinagar borrowed the language of a street market instead of a showroom.
What We Designed
The whole plot was built as a brick shopfront. Faux brick runs the length of the back wall, with raw pine boards hung on chains carrying the Mudpiper and Rampage names and graffiti panels breaking the corner. Rails sit at two heights so shirts hang above folded stacks, and mustard vinyl replaces the hall carpet. Open black cage frames push mannequins towards the aisle, and the lit arrow signpost anchors this exhibition stall design at GGMA Garment Fair Gandhinagar.
Why It Worked
That signpost worked as a landmark, standing taller than the walls and readable from well down the aisle. Brick and graffiti pulled a younger buyer in, then the trestle tables held them, because spreading stock across a bench is close to how this trade actually buys. Three open sides kept this wholesale stand easy to browse without committing.
Inside the Build
The Result
Lit arrow signpost with directional boards
Key Feature
36 sqm
Exhibition Area
3.5 m
Stall Height
Faux brick cladding
Primary Material
Project Summary
That signpost worked as a landmark, standing taller than the walls and readable from well down the aisle. Brick and graffiti pulled a younger buyer in, then the trestle tables held them, because spreading stock across a bench is close to how this trade actually buys. Three open sides kept this wholesale stand easy to browse without committing.
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