Year: 2024
Pharmaceuticals
Client: Captavis Biocare, Gandhinagar
2 Side Open · Design · Fabrication
Captavis Biocare
↓Captavis Biocare Exhibition Stall Design at Pharmatech Expo Gandhinagar, 12 sqm
Client: Captavis Biocare
Two full circles were cut into the corner returns and ringed in teal, each fitted with white shelves and lit from within, so the product carries down the aisle even when the packs do not. Navy pillars run the logo full height on both faces of this exhibition stall design at Pharmatech Expo Gandhinagar. Inside, a blue-framed grid niche holds more packs, backlit panels take the accreditation marks, and a rounded white counter closes the open corner.
Project Details
2024 · Pharmatech and Labtech Expo
What We Delivered
Materials Used
Case Study
The Challenge
Softgel capsules look identical from three metres away, which is the difficulty with a 12 sqm pharma stall - the product cannot pull anyone in on its own. Captavis Biocare needed its packs seen from the aisle and its accreditations seen from inside. Two open sides gave the exhibition stall design at Pharmatech Expo Gandhinagar two chances at a passing visitor and no room at all to waste.
What We Designed
Two full circles were cut into the corner returns and ringed in teal, each fitted with white shelves and lit from within, so the product carries down the aisle even when the packs do not. Navy pillars run the logo full height on both faces of this exhibition stall design at Pharmatech Expo Gandhinagar. Inside, a blue-framed grid niche holds more packs, backlit panels take the accreditation marks, and a rounded white counter closes the open corner.
Why It Worked
Two lit circles are easy to remember and easy to describe, and on a 12 sqm plot that is most of the battle. Visitors came in already looking at product, so the first question was usually about a specific capsule format. The accreditation panel sat where someone would read it while seated, letting this compact pharma booth carry a manufacturing conversation.
Inside the Build
The Result
Two circular teal display rings lit from within
Key Feature
12 sqm
Exhibition Area
3 m
Stall Height
White laminate walls
Primary Material
Project Summary
Two lit circles are easy to remember and easy to describe, and on a 12 sqm plot that is most of the battle. Visitors came in already looking at product, so the first question was usually about a specific capsule format. The accreditation panel sat where someone would read it while seated, letting this compact pharma booth carry a manufacturing conversation.
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