Dev International and Growequal — Exhibition Stall Design at Pharmatech Expo Gandhinagar

Project Details

Dev International exports chemical products; Growequal manufactures nutraceuticals. One 18 sqm plot, two names, and no obvious hierarchy between them. The corner opened onto two aisles, one of them the main run through the hall. The exhibition stall design at Pharmatech Expo Gandhinagar had to keep both identities legible and still leave floor for the bottles, which were the only things a visitor could pick up.

Materials Used

Dev International exports chemical products; Growequal manufactures nutraceuticals. One 18 sqm plot, two names, and no obvious hierarchy between them. The corner opened onto two aisles, one of them the main run through the hall. The exhibition stall design at Pharmatech Expo Gandhinagar had to keep both identities legible and still leave floor for the bottles, which were the only things a visitor could pick up.

The plan splits by face. A curved white arch outlined in maroon frames the main aisle side under a suspended Growequal blade sign; the return face goes to Dev International with a backlit About Us panel. Both web addresses run vertically up the white pillars at full height. Product sits on a coral-lit central shelf tower, repeated in a wall niche, and maroon-framed panels carry the range details for the 18 sqm corner stall.

The bottles brought people in. Lit from behind in coral, the shelf tower was visible from either aisle and gave visitors something to handle within a step of entering. Splitting the two brands across two faces meant neither had to explain itself over the other. Glass tables at the back kept the exhibition stall design at Pharmatech Expo Gandhinagar usable for longer contract-manufacturing talks.