Nile RO cabinets — 100 sqm exhibition stall design at WAPTAG Water Expo Gandhinagar

Under Mahatma Mandir's glazed roof the light is flat and white, and a 100 sqm plot with three open sides gets no help from shadow. Nile builds RO cabinets in volume, so the stall had to look like a furniture showroom rather than a components counter — an exhibition stall design at WAPTAG Water Expo Gandhinagar for buyers who care how a product will sit in a shop.

Gloss white flooring runs across the exhibition stall design at WAPTAG Water Expo Gandhinagar, and the fascia band above is finished in white fluting with the logo lit centrally. The display system is domestic: black tubular frames with wooden shelf boards, pendant lamps inside them, purifiers spaced like objects in a store. A curved drum clad in walnut slats sits at the front, a circular screen set into it and the cabinet range along its counter. A closed lounge with sofas sits behind.

The wood drum and its screen gave the plot a centre visitors could aim for from all three sides. Once in, the open frames let people walk between products instead of along a wall, and the pendants dropped light onto each cabinet. Dealers compared finishes, and serious talks moved into the closed lounge — the reason a 100 sqm booth needs a room.