If your 2027 export calendar says "Arab Health", update it. The Middle East's biggest healthcare show has been rebranded: it now runs as WHX Dubai, 25–28 January 2027, organized by Informa Markets — and it spans two venues at once: Dubai Exhibition Centre at Expo City and Dubai World Trade Centre. Its laboratory sister show, formerly Medlab Middle East, is now WHX Labs Dubai, co-located on the same dates rather than running separately in February.
For Indian medical-device, pharma and healthcare exporters — among the largest contingents at this show for years — that's three planning changes in one: a new name, a two-site footprint, and a combined health-plus-labs week. Here's the stand-planning read, published eleven weeks out, right in the window to act.
Event at a glance
Last checked: 25 October 2026 — confirm on the official site before booking.
| Event | WHX Dubai 2027 (formerly Arab Health) |
| Co-located | WHX Labs Dubai (formerly Medlab Middle East) |
| Dates | 25–28 January 2027 |
| Venues | Dubai Exhibition Centre (Expo City) + Dubai World Trade Centre |
| Organizer | Informa Markets |
| Focus | Healthcare, medical equipment, devices, lab & diagnostics |
| Official site | worldhealthexpo.com |
What the changes mean for your stand
The rebrand is a recall problem — and an opportunity
Buyers will say "Arab Health" for years; your pre-show outreach should say both names. On the stand itself, nothing changes about the job: certifications for the Gulf buyer's markets, export range legible from the aisle, meeting space for delegation conversations — the export-show logic we laid out for iPHEX transplanted to Dubai.
Two venues means know your hall before you design
Which venue — and which hall — your stand sits in now shapes everything from visitor profile to delivery route. The two sites sit at opposite ends of Dubai, with different build rules and contractor logistics. Confirm your allocation early, and hand it to your stand partner the same day. (The same split-venue discipline we mapped for CPHI & PMEC India applies: divide the logistics, unify the brand.)
The labs merger widens the aisle traffic
With WHX Labs on the same dates, diagnostics and lab-equipment buyers share the week with hospital and device buyers. If your range spans both, say so on the fascia; if it doesn't, category clarity keeps the wrong half of the traffic from consuming your team's time.
Building in Dubai from India
The mechanics are the ones in our Dubai stand-cost guide: venue-registered contractors, drawing approvals, regulated labour, compressed build windows — and a three-month runway for international shows. From this article's date you have that runway almost exactly. Design in India with turnkey delivery in Dubai keeps one accountable team and one design language across your Indian and Gulf shows; we deliver in 14+ countries including the UAE.
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## FAQIs WHX Dubai the same as Arab Health? Yes — Arab Health has been rebranded WHX Dubai from the 2027 edition, with Medlab Middle East becoming WHX Labs Dubai, co-located on the same January dates.
When and where is WHX Dubai 2027? 25–28 January 2027, across two venues: Dubai Exhibition Centre at Expo City and Dubai World Trade Centre.
Which venue will my stand be in? Allocation depends on your sector and booking — confirm with the organizer early, because venue and hall determine build rules, logistics and audience flow.
Can an Indian company build its WHX stand through an Indian designer? Yes — design in India, delivery through a partner with established UAE execution is a standard model; venue contractor registration and approvals are handled within it.
How early should I start? Three months or more for international shows — meaning now, for a late-January show. Late starts narrow to shell-scheme upgrades and pavilion packages.
About the author
Mehul is a Director at Approach Media Pvt Ltd, an exhibition stall design and fabrication company in Ahmedabad operating since 2002.
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